SSWBN Featured Business,July 2012

George Boerger

 Attorney Uses Social Media to Reach Business Goals

Name:  George Boerger, Attorney
Business name: Boerger Law
Location:  161 Summer Street, Suite 4, Kingston  
View SITE here

What values did you bring tyo your business when you established it?
I grew up on a dairy farm and learned the importance of hard work, dedication to good processes, and the importance of human interactions. These are the traits that I carried with me when I started practicing law. For 20-plus years, these values have stayed with me, both when I worked for a large law firm and while in practice for myself.

What are the top three three things that separate you from your competition?

• I take the time to listen to my clients' needs and explain their options in easy-to-understand terms;

• I respect my clients' time and always return calls within 24 hours; and

• I always give a FREE 30-minute consultation to clients so I can understand their needs right from the start of our relationship.

Describe your dream/perfect/best customer.
I like working with business customers who may have contractual needs, a need for representation in court, real estate requirements, and/or personal estate planning requests.

What changes are happening, or can you predict happening soon, within your industry?
The arrival of social communications has had a deep influence within the legal industry. Attorneys now use Linked In, Facebook, Twitter, and other social media outlets to communicate and to develop a following. Just this year, Boerger Law established a presence on Facebook, and we've been using Linked In for several years now to network. We have also been blogging in order to become established on legal topics, both within and outside our immediate geographic area. 

Where do you want you and your business to be in five years?
Boerger Law would like to see growth over the next five years, to be well known to the business community, and to be well-established as a destination for personal legal needs.

What benefit(s) have you received through your networking efforts?
I have met new clients and found resources for my own business to use; but most importantly, I have become acquainted with some really terrific people.

What motivates you on a day-to-day basis?
I get motivated through helping my personal and business clients. It always makes me feel good when I have helped a business work through a complicated legal issue, or have assisted a family in establishing their estate plan.

What is something that members may be surprised to learn about you?
I crochet and have made my children blankets when they were young.  I am grateful for Alison Charone's new Yarn's End store!

What do you do in your spare time for fun?
I am not so sure this is fun as much as it is simply important in my life, but I try to swim most mornings before I start my workday. It clears my head and I get a little exercise.

Do you want you and your business to be featured in this column?  It is a great way for people to get to "know" you on a whole different level!  Call Katie at 781-696-9901 for more information!